San San Gear S/SS24 Collection ‘SCOPE’: Drop 1

San San Gear has delivered drop 1 of their Spring Summer 24 collection titled ‘SCOPE’, & the rollout has been fire. The Korean technical brand uses this collection to further its technical vision of wardrobe staples while offering a more formal office style. Sequenced by three drops, our first look into San San Gears SS24 collection features their signature elevated tech-wear in the new season styles.

With an emphasis on function, San San Gear is the latest brand out of Korea that is subverting the norms we take for granted. As per Throwing Fits, Gorp has evolved into Gorp 2.0. Instead of seeing dudes fully Gortexed out with jackets meant for the top of mountains, we’re starting to see brands using functional pieces from the outdoor industry paired with less technical fabrics to appeal to the same audience. An example of this new approach is seen in the Arc’teryx Veilance line, branded as their offering for more urban styling.

San San is rooted in technical clothing, but the world they create with every release offers a distinct world. They rely on steampunk-ish, experimental energy to embody their aesthetic, An aesthetic that takes form on social media and through their local community. The Seoul-based brand isn’t afraid to tap into creative minds in the area, whether that takes form through parties in local clubs or a collab with a 3D artist.

While researching for this article, I’ve had a seriously difficult time not buying anything. San San is without a doubt one of my brands to watch in 2024 as they’re fresh off of their transition into global markets.