LOUIS VUITTON MENS FW24
Our latest step into Pharrell's LV universe takes us out west. Rich with references to the region's history and the roots of the French luxury house, Williams’ latest collection proves that his appointment at LV is not without merit.
Concrete cowboys are foaming at the mouth. The creative team behind Louis Vuitton encapsulates a style in their Mens FW24 campaign that has consumed explore pages and upscale coffee shops alike but with an elegant twist. The house does an impressive job styling classic silhouettes like the double-breasted jacket with teal buttons in look 12 with contemporary styles like baggy raw denim and black cowboy boots that are more evocative of a new generation of trends. Again, in look 32, Williams pulls this off with a double-breasted, tasseled leather jacket paired with a buttery pair of leather pants. These cowboys have been dipped in gold.
Other high points include Pharrell's staple collarless pont neuf jacket in various flavors as seen in looks 16, 7, and 9. New styles and colors of speedy, clutch bags, and other luggage were on show clad in the house classic Daumier or monogram prints alongside western renditions of Virgil's prism logo as seen in look 25. In look 40, Pharrell nods again to the late designer adorning an oversized handbag with a green plastic tag evocative of Abloh Off-White design language. Williams also shows stacked trunks referencing the Maison's original purpose: a high-quality luggage maker. Also, the cowhide speedy from Look 17? Insane.
Look 17
"Core staples. Those are the things that we get excited about and we know that we gonna be able to bring back over and over again. Every season, you’re gonna be able to walk in there and get another flavor, another material exploration. The synonym for luxury should be convenience. That’s luxury for me”, (Pharrell Williams, GQ). As the Virginia native extends his tenure at LV, we see this statement from a 2023 interview with GQ manifest. Pharrell leans on classic silhouettes to tell a story that expands the world Virgil introduced us to. Louis Vuitton stands as a great cross-section of traditional elegance and youthful expression. I am very excited to see where Williams takes us next.
