Jay Uzi’s Adjust
Although most of us are ready to forget last year as soon as our clocks change. I think it’s important to say goodbye to the last 365 (or 66) days we were subjected to. To help me with my annual shake down, I asked a few of my friends if they would tell a story for CAMOUFLAGE about their 2024. The only parameter was that there were none… So I hope you enjoy seeing, reading about, and listening to, some of my super talented friend’s favorite stuff from last year :)
“What is Adjust? Adjust is more than a brand, more than a word, it’s a way of thinking and a mental process” - Jay Uzi
Photo by Niklas Wilson
As a kid I never knew what I wanted to do in life, I just always knew I liked the feeling of putting on something that makes me feel good. The feeling of putting on your favorite pair of jeans or cooking up a crazy fit before you step out is euphoria. For a kid that was insecure or shy it was everything.
Clothes always gave me a sense of identity, and I was always known for being able to dress well.
By my teenage years I knew I wanted something I could call my own. I grew up watching brands from Connecticut such as “Dertbag” and “Half-Evil” form cult followings. I loved the fact that it was a brand for us. Coming from Connecticut I feel like we kinda have a underdog mentality because we’re often overlooked by the surrounding Tri-State area. The fact that the owners of the brands Philip Post and “Half Evil Sam” Grimaldi were from Norwalk only motivated me more.
I never knew how but I always knew I wanted to create something that people from my town/state and further could be proud of. I graduated highschool in 2018 and still hadn’t fully figured out how to start a brand or what the idea or name behind it would be, I was still in between making music so I wasn’t completely focused on it. It wasn’t until 2021 during the Covid-19 pandemic that the dream came into fruition and began to form.
Adjust 25’ “Wonderful Dream” T-shirt
While thinking of a name (which I feel like anybody who has created a brand can agree is one of if not thee hardest part) I had the realization that I’ll be damned if I sit here on lockdown and waste all this time . Not coming out of it with some sort of idea.
Your brand name is more than just a name, it’s an identity. It’s the first thing that comes to mind when people think of your brand. If the brand was a body, the name is essentially the face.
Adjust 25’ “A+” beanie
I sat brainstorming but I knew I didn’t want anything cheesy. It had to hold weight and have a message behind it. Finally I thought what do you do in life and it hit me, ADJUST.
Life is never a straight road, there’s many obstacles thrown in your path and curves in the road and you have to be ready to Adjust to anything.
With that being said Stay tuned for our first drop of the year which is our 2025 s/s collection. I really consider it to be my first official collection so I’m excited. I haven’t officially confirmed the release date but I’m aiming for April 2025 god willing. Follow our Instagram @Adjust.ct and my personal Instagram @Jay.uzi to stay up to date.
Below I’ve included a sneak peak from that drop. With much love, ADJUST.